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Dairy alternative market to develop at 20.7% CAGR, reach $63.9 mn by 2024
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Friday, 24 July, 2020, 16 : 00 PM [IST]
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Rishubh Satiya
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Introduction to the dairy-free alternative market
Regardless of what direction we turn, what blog we read, or what magazine we discover, the word vegan is always around. It does not astonish me that the well-being and weight of the executives are the top reasons why individuals are opting for veganism. Some 90% of food sensitivities originate from milk, eggs, peanuts, tree nuts, soy, wheat, fish, and shellfish. Beside hypersensitivities and conditions, a few people also go vegan in order to live a more beneficial life.
The Indian dairy alternative market was valued at $20.9 million in 2018, and is expected to develop at a CAGR of 20.7% to reach $63.9 million by 2024. This is due to the expanding investment of the young populace in sports and wellness, and an increasing buyer tendency towards plant-based alternatives. Rising customer centre around health benefits, for example, low calories, high protein and nutrients offered by milk substitutes or dairy analogs, will probably positively affect the market.
Introduction to plant-based protein
Plant-based diets, explicitly plant-based proteins, have been the subject of developing interest, especially of scientists and buyers, on account of their potential medical advantages and positive ecological effect. Obviously, plant proteins are found in plant nourishments, and their medical advantages are connected to dietary fibre, nutrients, minerals, and phytochemicals. People are interested and they are discovering that vegan food is not only an exhausting plate of mixed greens, it's accompanied by healthy advantages. An expanding number of individuals are grasping the plant-based diet and are trying different things such as vegan smoothies, sweets, Buddha bowls, and so on, utilising plant-based protein powder.
Increasing importance of plant protein
Protein is a component of every cell in the human body. Your hair and nails are made almost entirely of protein and your body uses protein to build muscle, to repair tissues, and to produce enzymes, hormones, and other important biochemical. What makes protein even more important is the fact that the body does not store it in the way it stores carbohydrate and fat – this means that you need a steady intake to meet your needs. The Academy of Nutrition and Dietetics recommends a daily intake of 0.8 gram of protein per kilogram of body weight – that translates to about 0.35 gram per pound. It is very important to choose the right protein option for your body. Plant protein offers you a sufficient amount of protein with lesser calories intake as compared to your regular protein.
Plant-based protein powder is a well-known dietary source that comprises discarding dairy-based/ animal-based protein for plant-based nourishments. By swapping plant proteins for animal proteins, you can reduce your caloric intake and boost your daily nutrient profile.
Recent 2016 study at the Academy of Nutrition and Dietetics confirmed that users who consumed more plant-based nutrients had a reduced risk of chronic health issues and diseases including: • Ischemic Heart Disease; • Type 2 Diabetes; • Hypertension; • Cancer; • Obesity.
These plant-based nutrients have also proven to be more appropriate for varied individuals including athletes, children, seniors and even pregnant women.
People have been adapting to a plant-based diet for quite a while. However, mindfulness has only developed of late about the significance plant protein has on our diets, our wellbeing and our planet.
In addition to providing the building blocks for healthy muscles and tissues, plant protein may also be valuable for weight reduction. Plant-based proteins generally have lower calories and fat than other sources of proteins, yet are higher in fibre and fundamental supplements. By trading plant proteins for your regular proteins, you can diminish your calorie intake and have access to the multiple health benefits it offers.
Plant-based protein powder offers multiple advantages, and can be the preferred choice of protein for people suffering from ailments and lactose intolerance.
Plant-based protein sources also help with stomach troubles as they contain fibre which standardises solid discharge and reduces the danger of gut aggravation.
Why is Plix Plant Protein a must have for Everyday Fitness?
? It is a blend of pea protein isolate and brown rice protein, which equals the complete amino acid profile. It consists of antioxidants such as grape seed extract and lycopene, which reduces the risk of cancer and lowers bad cholesterol. It also contains Digestive Enzymes Bromelain (Pineapple) and Papain (Papaya) that result in Fast Protein Breakdown, Better Digestion, and Good Gut health.
?It contains 25g Complete Plant Protein, 5g BCAA and 0g sugar, making it a must-have for people who are protein-deficient. With a solid, well balanced formulation, and premium quality ingredients, it is something that can be consumed by your entire family, irrespective of age.
Conclusion
Plant-based protein powder is a condensed form of fruits and vegetables, and extremely good for you calorie-wise. You can easily replace breakfast or lunch with a plant-based protein powder shake and just consume half the calories.
Statistics suggest that the demand for dairy-free alternatives will rise in the coming years, with people adopting this way of life and embracing a dairy-free diet in their daily life.
(The author is Chief Plant Officer, Plix Life)
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