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Del Monte Foods launches Bubble Fruit Gel & limited-time merchandise drop
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Saturday, 14 September, 2024, 16 : 00 PM [IST]
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California, USA
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Del Monte Foods announced the launch of its latest innovation, Bubble Fruit Gel – a one-of-a-kind snacking experience featuring real fruit, popping boba and flavourful gel. To celebrate the launch, it has partnered with Steffy Degreff for a limited-time merchandise drop featuring products inspired by this new Fruit Cup snack. Degreff's expertise in seasonal decorating played a pivotal role in providing creative direction for curating merchandise to complement Bubble Fruit Gel.
Gareth Hollis, senior business manager at Del Monte, said, "We're excited to introduce Del Monte Bubble Fruit Gel, a snack that goes beyond boba to deliver a trifecta texture experience for snackers, combining real fruit with the exciting pop of boba and flavourful gel. This product is an evolution of Del Monte's Bubble Fruit, taking fun-filled snacking even further for our consumers with the addition of flavourful gel. The collaboration with Steffy perfectly captures the playful spirit of the new product."
"I was inspired to partner with Del Monte on their new Bubble Fruit Gel launch. I had so much fun collaborating on the colourful, lively pattern for this limited time merch drop, inspired by the playful essence of the product and the on-trend aesthetic of fruit-inspired apparel. It's the perfect snacking kit for the end of summer, and I can't wait to see what people think of it," said Degreff.
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