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Del Monte makes olive oil more affordable with launch of 1 litre pack
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Wednesday, 13 January, 2021, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Del Monte has launched a special 1 litre pouch pack priced at Rs 250, thereby making olive oil affordable like never before.
The move is surely expected to disrupt the Rs 40,000 crore edible oil marketin thecountry, considering that price has been reported to be the single biggest barrier which has prevented families from shifting to olive oil segment until now. The pack has already hit the marketsin Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab andis available on leading e-commerce platforms as well.
This new packcarries a special variety ofolive oil called Olive Pomace Oil, which is imported directlyfrom Europe andwas only available in bottles, at a premium. It is known to havezero Cholestrol with no Trans-fats, and instead carries high good fats ( MUFA/ PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.
YogeshBellani, CEO,FieldFresh Foods Private Limited, said, ‘’We have always given highest priority to quality and healthy options while bringing products to the market. This is the first ever affordable pack launch for Olive Pomace Oil pack in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment.”
This new affordable pack of olive oil from the brandhas been rolled out after a thorough research which clearly highlighted that Indian consumers have become more health consciousthan ever before and are keen on adopting a healthy cooking oil.
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