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Delimex expands beyond taquitos with launch of new 360CRISP quesadillas
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Wednesday, 23 October, 2024, 16 : 00 PM [IST]
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Pittsburgh & Chicago, USA
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The Delimex brand expands beyond taquitos with the launch of new crispy quesadillas, marking one of the brand’s first new products in over five years. Available in both char-grilled chicken and Chipotle chicken, crispy quesadillas pack bold flavour, juicy chicken, and gooey cheese in a perfectly crunchy tortilla. The new offerings leverage Kraft Heinz’s proprietary 360CRISP technology to deliver restaurant-quality quesadillas boasting pan-fried crispiness straight from the microwave. The new crispy quesadillas are now available in the frozen aisle at retailers nationwide.
Quesadillas are one of the most beloved menu items in American restaurants, and many people want to enjoy them at home without the hassle of cooking from scratch. However, most are dissatisfied with the current quesadilla offerings in the frozen aisle, citing soggy tortillas, cheese that doesn’t melt, and lack of crunch as key pain points. As the Mexican frozen food market in United States continues to grow, it identified an opportunity to leverage its innovative 360CRISP microwave technology to provide an answer to these pain points with its new, crisp-from-the-microwave quesadillas.
Maryana Dluzniewski, marketing director for Delimex, said, “Founded by Oscar Ancira senior, a Mexican-born entrepreneur, Delimex delivers vibrant, Mexican-inspired flavors in convenient, frozen formats. As we look to elevate Mexican-style frozen foods beyond taquitos, we’re redefining what’s possible through innovative technology. We’re taking bold steps forward to deliver crave-worthy offerings that will delight our fans.”
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