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DeVans expands production footprint with Assam tie-up
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Thursday, 03 October, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Indian Alcobev leader DeVans Modern Breweries has yet again expanded its pan-India footprint through a strategic production tie-up with a major brewery in the northeastern part of the country. In a strategic move aimed at bolstering production capacity to meet the surging demand for its beers and building upon the success of previous tie-ups in Arunachal Pradesh, Tamil Nadu, Jharkhand and Uttar Pradesh, it has now entered into a production tie-up with a prominent entity in the brewing landscape of the picturesque Assam. The move enhances its production capacity to a whopping 190600 KL, translating to an additional production of more than 10 lac cases per year.
Prem Dewan, CMD of DeVans, said, "Assam represents a vibrant market with immense growth potential in the brewing industry. Our collaboration in Assam not only enables us to efficiently serve the local market but also underscores our dedication to providing consumers with unparalleled quality and taste. The company's expansion into Assam marks a milestone in its mission to introduce consumers to exceptional beverages crafted with passion and expertise. Renowned for iconic beer brands such as Godfather and Six Fields, DeVans continues to push boundaries with innovative offerings.”
The company is poised to introduce new and exciting products tailored for the discerning Indian palate. With plans for the launch of a premium craft gin and additional expressions of its acclaimed single malt GianChand whisky, it remains at the forefront of the beverage industry's evolution. Most recently, it debuted in the Premium Lager Segment with two unique beers – Six Fields Brute with up to 8% abv and Six Fields Pilsner with up to 5% abv. While Brute is strong enough to tame the bold, Pilsner is the most ideal lounging partner.
The forthcoming tie-up in Assam underscores its strategic vision and unwavering dedication to delivering excellence in every sip. As it continues to redefine the landscape of India's brewing industry with its pioneering spirit and commitment to quality, consumers can anticipate an unparalleled experience.
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