Keeping in mind the wellbeing of communities in this crucial time, Diageo India is determined to support the trade especially the bartenders, who are partners, in every way possible.  

The company has pledged to support trade with a Rs 30 million health insurance cover for bartenders associated with the Diageo World Class programme in India. 

Additionally, the company will also support continued learning and skill building for the bartenders during this lean period, through complementary access to virtual training and online learning through providing access to the Diageo Bar Academy Training Course. 

Anand Kripalu, MD and CEO, said, “We stand united with the government and citizens of our country in the fight against the Corona virus. We also want to support our partners in the hospitality industry, especially bartenders who are facing unprecedented challenges due to closure of restaurants and bars.”

Prioritising the safety of the community, the much sought-after global event ‘Diageo World Class Bartender of the Year’ has been postponed to 2021. The World Class was born from the desire to support, educate and inspire the bartending community, and even in these most challenging of circumstances the company remains committed to those values.