Dobra has raised Rs 1.5 crore seed round, led by the D2C Insider Super Angels Fund.
The investment will accelerate its expansion across offline channels of modern retail, and food services as well as digital channels of quick commerce, and direct-to-consumer, as the brand looks to capture the growing demand for premium, experience-led FMCG products in India’s $170 billion sector.
Rahul Johar, co-founder of Oxbow Brands, which launched Dobra, said, “D2C Super Angels bring more than just capital. They bring the kind of battle-tested insight you only get from building category-defining consumer brands in India. For us, this isn’t just funding, it’s an endorsement from people who truly understand what it takes to scale consumer brands in India.”
Abhishek Shah, partner at D2C Insider, said, “Dobra’s ability to blend authentic Indian flavours with a modern, premium format, and execute across multiple channels, by being present where the consumer prefers to shop, is exactly what Indian consumers are looking for today. Combine that with a seasoned founding team, and you have a rare opportunity to back a high-potential brand in FMCG space.”