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Doritos propels chip innovation to new heights by sending minis Cool Ranch Zero Gravity Flavoured Tortilla Chips to space
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Saturday, 24 August, 2024, 08 : 00 AM [IST]
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Texas, USA
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Doritos is making history with a limited-edition minis Cool Ranch Zero Gravity Flavoured Tortilla Chip, marking its first time going to space. The made-for-space chips were specially formulated to keep the zesty flavour from floating away, so astronauts can enjoy them in zero gravity. These special chips are being produced as minis, designed to be eaten in one delicious bite for out-of-this-world snacking.
As a brand that champions boldness everywhere – here on Earth and beyond – it is going to the stars in partnership with St. Jude Children's Research Hospital and the Polaris Dawn mission to encourage fans to get involved in an unexpected way.
Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, said, "With every new Doritos innovation, we hope to encourage snackers to pave new paths. The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause."
Chris Bellinger, chief creative officer of PepsiCo Foods North America, said, "The limitless possibilities of space inspired us to push the boundaries of what's possible. This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places."
Join the mission and donate at StJude.org/DoritosInSpace to experience firsthand the limited-edition chips in special glow-in-the-dark packaging.
Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organisation for St. Jude Children's Research Hospital, said, "We are deeply grateful to Doritos for its generous support that inspires communities and consumers everywhere to unite for a bold cause: helping treat and defeat childhood cancer. Through this partnership, Doritos and the Polaris Dawn crew are being catalysts for change by helping St. Jude raise survival rates for more of the 400,000 kids around the world with cancer every year."
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