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Dr. Morepen champions quality and transparency in India’s expanding protein supplement market
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Monday, 06 January, 2025, 08 : 00 AM [IST]
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Shardul Nautiyal, Mumbai
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As India’s protein supplement market continues to surge, Dr. Morepen Ltd is positioning itself as a trailblazer in setting higher standards of quality, transparency, and consumer trust. In an exclusive interview with FnB News, Varun Suri, director of Dr. Morepen, outlined the company’s strategies to address the challenges of maintaining premium quality while navigating the growing demand for protein supplements.
The Indian market has seen a steady increase in the consumption of protein supplements, fueled by a growing awareness of fitness and health. However, with approximately 80% of the raw materials required being imported, ensuring the availability of high-quality ingredients at competitive prices remains a significant hurdle.
“Maintaining a steady supply of raw materials while keeping costs competitive is a complex issue. To overcome this, Dr. Morepen exclusively sources raw materials from reputable industry leaders with established track records. This ensures that the quality remains consistent and reliable for our consumers,” said Suri.
To maintain product integrity, the company ensures that each batch of protein supplements undergoes stringent testing before commercialisation. "Every batch is rigorously tested for quality, and we keep Certificates of Analysis (CoA) for full transparency. Moreover, we manufacture our protein supplements in HACCP and ISO-certified facilities, which uphold the highest safety and hygiene standards," explained Suri.
Despite the growing market, the industry has been plagued by quality concerns, with common issues such as amino spiking, adulteration, and misrepresentation of protein content. The company has taken steps to mitigate these challenges by incorporating patented probiotics into its supplements, which help address bloating—a common side effect of many protein powders. “By using probiotics, we ensure that our products not only provide the necessary protein but also improve digestibility and reduce bloating,” Suri shared.
As quality concerns continue to rise, the company maintains strict adherence to Food Safety and Standards Authority of India (FSSAI) guidelines, ensuring compliance with all regulatory standards. "Our supplements undergo extensive testing for contaminants and accurate protein content, ensuring consumers receive exactly what they’re paying for," said Suri.
He also emphasised the importance of transparency, advising consumers to look for authenticity stickers, check ingredient lists for compliance, and confirm certifications such as FSSAI approval, HACCP, and ISO.
"Consumers should also prioritise taste and digestibility when selecting a protein supplement. Dr. Morepen's products are designed not only for efficacy but also for a pleasant consumer experience, ensuring minimal side effects like bloating while promoting optimal results," recommended Suri.
In the face of stiff competition in the protein supplement market, the company is committed to setting the bar higher in terms of quality standards and consumer education. "We believe in our mantra: 'Quality is Power,' and that drives everything we do. We are not interested in engaging in price wars or compromising our formulations to gain market share. Instead, we focus on providing products that genuinely meet consumer needs," said Suri.
Looking ahead, the company plans to continue driving industry standards forward by actively educating consumers on the importance of high-quality protein. Suri revealed that the company will be launching awareness campaigns aimed at educating the public about the dangers of adulteration and amino spiking in supplements. By collaborating with fitness experts, influencers, and healthcare professionals, it aims to influence purchasing decisions and empower consumers to make informed choices.
"Through collaborations and consumer education, we hope to guide consumers towards making smarter choices, ensuring they opt for products that are both effective and safe. Our goal is to not only offer scientifically validated products but also to build lasting trust with our customers by maintaining transparency and upholding the highest standards of product integrity," said Suri.
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