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EatSure announces loyalty programme ‘Elite’
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Tuesday, 08 October, 2024, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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EatSure, the innovative foodcourt on an app and flagship D2C platform of Rebel Foods, world’s largest internet restaurant company has announced the launch of ‘EatSure Elite’, a loyalty programme designed to reward its most dedicated and loyal customers. As the first-of-its-kind in the industry, it goes beyond the typical offerings of free delivery, and rewards its loyalists with great free food, giving customers exclusive access to some of the most craved dishes across multiple brands.
It is points-based, allowing customers to accumulate SurePoints with every order placed through the app or website. Upon reaching 1000 points, customers unlock the coveted ‘EatSure Elite’ status and gain access to a suite of rewards, including free delivery and complimentary dishes that amplify their food-ordering experience.
New customers can now experience the perks with a 30-day trial period. This allows new users ample time to explore the programme’s benefits. This exclusive trial is designed to ensure that first-time users fully appreciate the enhanced convenience and rewards, leading to a smoother transition into the programme.
Sagar Kochhar, co-founder and CEO EatSure, Rebel Foods, said, “As we continue to push the boundaries in culinary innovation, technological excellence, and service enhancement, we wanted to go beyond the conventional loyalty programs focused on delivery fees. The launch of EatSure Elite represents a significant step in this direction and we expect a 50% increase in the number of active users, along with loyal customers to have a 20% higher retention rate and a 40% higher purchase frequency compared to our non-loyal customers. With EatSure Elite, we're rewarding our loyal customers with exciting food dishes of their choice across a range of 40+ starters, wraps, burgers, pizzas, and desserts, depending on their order size, making their experience even more personalised and wholesome. EatSure Elite is not just about loyalty; it’s about creating a deeper connection and building the category play of a food court, ensuring our customers feel truly valued.”
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