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Eggoz launches ‘Protein Plus’ eggs with 7g protein per egg
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Tuesday, 26 May, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Eggoz has launched Eggoz Protein Plus Eggs, aimed at consumers increasingly seeking fitness-focused and functional everyday food choices.
The launch comes amid rising awareness around fitness, recovery, and preventive wellness in India, particularly among consumers looking for convenient and natural protein sources of everyday nutrition. With fitness-conscious consumers and gym-goers often consuming multiple eggs as part of their daily diets, it aims to address the growing demand for better nutritional choices through familiar food habits. According to the 2024 recommendations by the Indian Council of Medical Research, healthy adults require approximately 0.83g of protein per kilogram of body weight per day. Just two Protein Plus Eggs can contribute meaningfully towards a healthy adult’s daily protein intake, while a 10-egg pack delivers approximately 70g protein.
Abhishek Negi, co-founder & CEO, Eggoz, said, “Consumers are becoming far more conscious about fitness, recovery, and overall nutrition, but there is still limited awareness around nutritional quality within the egg category itself. With Protein Plus, we wanted to create a smarter everyday upgrade for consumers who already rely on eggs as part of their daily diets. As more consumers move towards functional and performance-focused food choices, we see strong demand for clean, trustworthy, and convenient nutrition that fits naturally into existing habits.”
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