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Expocacer launches international e-commerce platform at the Specialty Coffee Expo 2025
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Tuesday, 22 April, 2025, 15 : 00 PM [IST]
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Texas, USA
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The Cerrado Coffee Growers Cooperative (Expocacer), known for its high-quality specialty coffee, will be showcasing its presence at the Specialty Coffee Expo 2025 in Houston, Texas, USA. The event will take place from April 25 to 27 and will serve as the launch space for an international e-commerce platform that will be focused on selling coffee. The new website aims to revolutionise the way buyers around the world purchase coffee from the cooperative, offering a fast, secure, and transparent process.
Ítalo Henrique, Expocacer’s commercial director, said, “This e-commerce space will allow buyers from across the globe to purchase coffee directly from Expocacer’s producers with the convenience and security of a digital environment. During the event, visitors will have the chance to register and explore the new platform, which promises to streamline the process of buying and trading specialty coffee. Expocacer’s international hubs in the United States and the United Kingdom further facilitate logistics and export processes for international buyers. The cooperative aims to establish new strategic partnerships and optimise logistical processes, making international transactions faster and more efficient, whether for large, medium, or small volumes.”
One of the highlights of Expocacer’s showcase at the fair will be the launch of new labels and product lines, offering a diverse selection designed to satisfy the most sophisticated palates: Origin: A classic representation of the Cerrado Mineiro region, with chocolate notes; Fruit Origin : Fruity notes, perfect for those who appreciate vibrant acidity; Floral Origin : Floral notes that evoke softness and delicacy; Decaf Origin : A decaffeinated option for those who want to enjoy coffee without the caffeine; One: Single-origin coffee from specific farms, with complete traceability. Each lot includes detailed information on variety, processes, sensory notes, and more; Plot: Exclusive, differentiated lots, including coffee destined for auctions, featuring innovative processes like anaerobic fermentation and infused coffee. Traceability is the key, highlighting the authenticity of each bean; Impact: Coffee that has a positive impact, sourced from the cooperative’s socio-environmental and ESG projects like Regenerative Farming, Carbon on Track, Elas no Café, FairTrade/APCER, and Expocacer Teens.
Simão Pedro de Lima, CEO of Expocacer, said, “This new coffee offering underscores Expocacer’s commitment to its cooperative members and the sustainability of coffee production in the region, blending innovation with social and environmental responsibility.”
Expocacer’s participation in the Specialty Coffee Expo 2025 marks an important step in strengthening the cooperative’s image in the global specialty coffee market.
“With the new e-commerce platform, fresh labels, and the presence of our producers at the Expo, Expocacer reaffirms its commitment to controlled origin, genuine sustainability, verifiable transparency, and positive impact on the coffee-producing communities of Cerrado Mineiro,” concluded Pedro de Lima.
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