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Faasos’ gets maximum matches on dating apps this season
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Monday, 14 February, 2022, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Every February, customers are offered exciting deals by brands on things that are considered Valentine's Day necessities, especially focusing on couples. Faasos, the flagship brand of Rebel Foods, world’s largest internet restaurant company is breaking the clutter with its new ‘Date A Wrap' collection and its social campaign.
The brand has launched a special 'Date A Wrap' collection featuring its most celebrated and customer-loved wraps across its 340 plus locations in India. The collection will feature Baked Pizza Wrap, Masala Paneer Tikka Wrap, Smokey Butter Chicken Wrap, Veg Pizza Wrap, Masala Chicken Tikka Wrap, and Cheesy Corn Salsa Wrap. Filled with surprising flavours these wraps are sure to make this season of love more special. This will be a limited time collection for which the brand will be running an equally exciting campaign under the hashtag ‘Date A Wrap’ on its social media channels.
Under the campaign, it is celebrating and surprising singles by reaching them directly through dating apps in multiple cities like Mumbai, Delhi, Pune, Chandigarh, Bangalore, and Kolkata. Donning the Cupid’s hat, the brand created human-personified dating profiles of their Valentine’s special wraps collection and right-swiped on singles on these dating apps. Once these singles respond with the right swipe, it's a match made in wrap heaven as they receive a delectable wrap from the brand to relish on.
To further promote the campaign, the brand is collaborating a mix of micro and macro influencers on Instagram to reach million users. Influencers share their fun experiences in ‘dating a wrap’ this love season.
Indrajit Ghosh, VP - marketing communication, Rebel Foods, said,“With Faasos, our core brand belief is doing the un-regular & breaking stereotypes. Love is in the air, and while many brands participate in campaigns to give their customers incentives on Valentine’s Day, at Faasos we strive to be different. This year, Faasos is encouraging people, especially singles, to love and treat themselves with its unique campaign. In our unique way, we have set up profiles of popular Faasos wraps on a popular dating app celebrating Valentine’s Day. When singles come across Faasos’ witty profile, they are bound to get thrilled at the prospect of being wooed albeit by their favourite wrap.”
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