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Ferrero launches Kinder Schoko-Bons Crispy as part of its Kinder portfolio
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Monday, 30 May, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Ferrero, the globally renowned chocolate and confectionery manufacturer, is looking to expand its business in India and has launched Kinder Schoko-Bons Crispy as part of its ‘Kinder’ portfolio. The new product is the second to be sold in India under the ‘Kinder’ brand. It is manufactured at the company’s production facility at Baramati in Pune district.
The product will be available in both traditional trade and modern trade outlets across
key metros, tier I and tier II cities in India in packs of four and nine pralines priced at Rs 40 and Rs 85 respectively.
A spokesperson from the company,said, “Kinder Schoko-Bons Crispy has been designed as a family treat and is targeted to create moments of togetherness between families and friends across age groups. It brings out values of caring, sharing, fun and togetherness. We are positive that the brand will be loved and enjoyed by our consumers across India.”
The product is positioned as a family consumption treat and the multi praline pack makes it ideal for
sharing living up to the brand’s promise of “The taste of
togetherness.” The brand aims to deliver moments of happiness by creating opportunities for family
bonding and sharing.
The packs contain single consumption bite size pralines wrapped in a candy shape that can be opened with a tear band. This packaging ensures hygiene and taste. The wrapper on removal emanates the smell of milk and chocolate. The outer pack has an aluminium layering inside which helps ensure optimal quality. When consumed, the praline splatters in the mouth to give a crunchy and creamy taste of its ingredients.
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