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FHA-HoReCa 2022 returns to a rebounding hospitality industry
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Tuesday, 11 October, 2022, 13 : 00 PM [IST]
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Singapore
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FHA-Food & Beverage, Asia’s leading F&B trade show, presents its initiative for the HoReCa market with FHA-HoReCa 2022, happening from October 25-28, 2022, at the Singapore Expo.
This spin-off serves as a highly focused platform for the food service industry, targeting to help the growth of the industry with the unveiling of new market innovations and sharing of best practices. It does so by showcasing the latest equipment and hospitality supplies spanning five core segments – Bakery, Pastry & Gelato, Foodservice & Hospitality Equipment, Hospitality Style, Hospitality Technology, and Speciality Coffee & Tea. It will also include four days of seminars, specialised masterclasses, and workshops led by industry leaders and key opinion leaders.
Over 25,000 trade visitors are expected to visit 800+ exhibitors from 30+countries and regions, including international pavilions from China, Italy, France, Germany, and Spain, that will be participating in this year’s instalment spanning more than 50,000 square metres. Key exhibitors include market leaders for gelato in the HoReCa market, such as Carpigiani, MEC 3, and PreGel, who have been long supporters of the trade show.
What’s New at FHA-HoReCa?
FHA-HoReCa is introducing a brand-new experience zone: Hospitality 4.0. The feature area in Hall 2 is to highlight innovative solutions in three distinct areas – restaurant, kitchen, and hotels – as well as offers a four-day conference programme with over 50 international thought-leaders discussing the future of hospitality. The zone also incorporates a start-up village and hosts the inaugural Hotel Innovation Challenge Asia (HICA) 2022.
As Asia Pacific’s hotel sector continued to accelerate in 2022 with investment volumes for the first half of the year totalling $6.8 billion (JLL), the industry is looking confidently ahead to rebounding to pre-pandemic levels. Room occupancy rates in Asia are also expected to recover to pre-Covid numbers by 2024 accordingly to CBRE. The industry is however facing major challenges ranging from labour shortages, sustainability concerns and multitude of operational deficiencies and uneven digitalisation. To address these difficulties and boost recovery, the Food & Hotel Asia together with the Singapore Hotel Association (SHA) and supported by the Singapore Tourism Board (STB) presents the inaugural Hotel Innovation Challenge Asia (HICA) finals.
HICA seeks to uncover Asia’s next great hospitality solution developed by best new entrepreneurs. Shortlisted from hundreds of international entrants, the eight HICA finalists are to pitch to a jury of five judges including the CTO of Singapore Tourism Board (STB), Velocity Ventures, vice president of Frasers Hospitality, country general manager of The Fullerton Hotels and Resorts and president of Hospitality Information Technology Association Singapore (HITAS) for the win on October 25.
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