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Flowers Foods launches new products & line expansions to meet consumer needs
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Monday, 21 April, 2025, 16 : 00 PM [IST]
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Georgia, USA
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Flowers Foods Inc., has announced its innovation lineup for 2025, which includes multiple new products as well as flavour expansions on existing lines. Designed to meet the varying wants and needs of consumers, the company’s newest products strengthen its better-for-you bread, buns, rolls, and snacking portfolio from Nature’s Own, Dave’s Killer Bread, and Canyon Bakehouse; add additional small loaf options for smaller families seeking a lower price point and less waste; and extend the storied Wonder brand into the sweet baked goods category.
Mark Courtney, chief brand officer, Flowers Foods, said, “The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do. Our latest innovation further expands our branded portfolio to meet the needs of consumers seeking differentiated, better-for-you products, as well as those shopping with value in mind.”
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