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FMCG brand Mitra to merge with BSE-listed Tierra Agrotech
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Thursday, 15 January, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Fast-growing FMCG brand Mitra has announced a strategic merger with BSE-listed Tierra Agrotech, creating an end-to-end integrated agri–food company spanning seeds, sourcing, processing, and branded consumer products. The merger positions Mitra for its proposed Rs 787 crore public market listing, expected by the end of the 2026 calendar year.
The transaction enables Mitra to achieve full backward integration, covering the entire value chain from seed development and crop cultivation to processing and flour manufacturing. This integration is expected to enhance supply chain control, improve product traceability, and ensure consistent quality across its FMCG portfolio.
The merger was structured and executed under the guidance of Bestvantage Investments, a boutique investment advisory firm. Mitra, operated by Nishpra Community Solutions Pvt. Ltd., has established a strong footprint across North India with a diversified product portfolio including flour, pulses, rice, spices, oils, millets, oats, and instant mixes. The brand currently operates across 38 cities, with over 40,000 retail outlets and a distribution network of more than 500 distributors, making it the second-largest packaged flour brand in the Delhi NCR market after ITC.
Tierra Agrotech brings expertise in agri-infrastructure, crop science, and upstream supply chain management, strengthening Mitra’s operational capabilities and scalability. Post-merger, agriculture and FMCG operations will function as two synergistic divisions under a unified corporate structure.
Commenting on the development, Abhishek Kaushik, Founder and CEO of Mitra, said the merger marks a decisive step in integrating the farm-to-consumer journey, setting new benchmarks for transparency and trust in everyday food staples. Raman Sharma, Founder and CEO of Bestvantage Investments, noted that the merger creates a future-ready structure aligned with public market expectations.
Post-integration, the combined entity is expected to generate consolidated revenues of around Rs 400 crore in FY27, supported by improved margins and operational efficiencies. Regulatory approvals from SEBI and NCLT are underway, with operational integration targeted to be completed during FY26–27. The upcoming IPO is expected to fund capacity expansion and accelerate nationwide brand growth.
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