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Food businesses told to make disclaimer if name resembles quality of product
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Thursday, 05 January, 2023, 08 : 00 AM [IST]
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Ashwani Maindola, New Delhi
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The food authority has asked food businesses to make a disclaimer, if their product name resembles the quality of the product like fresh, pure and natural. The rule has been notified by the FSSAI under the Food Safety and Standards (Advertising and Claims) Second Amendment Regulations, 2022, wherein the area was also defined for the disclaimer on the front of the pack label.
“This is only a brand name or trademark, or fancy name and does not represent its true nature’ relevant one may be chosen as applicable,” reads the notified regulation while adding ‘Provided that the font size of the above disclaimer shall not be less than 1.5 mm for principal display panel upto 100 sq.cm, not less than 2 mm for principal display panel between 100-200 sq.cm and not less than 3 mm in case of principal display panel above 200 sq.cm.’
Under Regulation Number 4 Sub Regulation Number 7, the amendment reads, “Where the meaning of a trade mark, brand name or fancy name containing adjectives such as “natural”, “fresh”, “pure”, “original”, “traditional”, “authentic”, “genuine”, “real”, appearing in the labelling, presentation or advertising of a food is such that it is likely to mislead the consumer as to the nature of the food, in such cases a disclaimer shall be mentioned prominently on the front of pack of the label stating that 'This is only a brand name or trademark, or fancy name and does not represent its true nature'; (relevant one may be chosen as applicable)”.
Also, for reduction of disease risk claims the food businesses were asked to specify the number of servings of the food per day for the claimed benefit under the notified regulation.
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