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Fortune expands mustard oil portfolio
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Tuesday, 01 September, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Fortune, the flagship edible oil brand of AWL Agri Business Ltd., announced the launch of Fortune Yellow Mustard Oil, expanding its mustard oil portfolio to cater to consumers who prefer the traditional taste and goodness of Yellow Mustard Oil. Available in a 1-litre PET pack, Yellow Mustard Oil is made from carefully selected yellow mustard seeds and offers the quality and reliability that consumers associate with. The launch is aimed at health-conscious consumers who seek traditional oils as part of their everyday cooking. Yellow Mustard Oil also brings the goodness of Omega-3 and Omega-6, nutrients that are increasingly gaining consumer attention as awareness around everyday nutrition continues to grow.
Prashant Pandey, group product manager, AWL Agri Business Ltd, said, “At Fortune, our endeavour has always been to understand evolving consumer preferences and make quality products accessible to households across India. Yellow Mustard Oil has a strong traditional association, particularly across North India, and we are pleased to bring this offering to consumers under the Fortune brand. With Fortune Yellow Mustard Oil, we are bringing together the familiarity of a traditional oil with the trust and quality that consumers have come to expect from Fortune.”
The launch further strengthens its position in the mustard oil category. With the addition of Yellow Mustard Oil, it is reinforcing its commitment to serve diverse consumer preferences within the category as well as evolving cooking needs. Yellow Mustard Oil will initially focus on Delhi NCR and urban markets across Punjab and Haryana. The brand plans to expand availability through retail outlets and quick-commerce platforms, enabling consumers to conveniently purchase the product through their preferred channels. The launch event brought together leaders from retail associations across Delhi NCR, marking its entry into the Yellow Mustard Oil segment and its continued focus on strengthening its presence across the edible oil category.
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