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Gatorade ushers in new age of football by expanding its roster with emerging NFL talent
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Wednesday, 11 September, 2024, 15 : 00 PM [IST]
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Chicago, USA
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Gatorade, the world's most superior sports drink, has spent nearly 60 years fueling the sport of football on and off the field. As the NFL kicks off another monumental year, it is continuing to help shape the game. From the rise of women's impact on the sport and the growing spotlight on flag football, to the new era of athlete individualism, football is changing – and Gatorade is using its latest campaign, ‘You know we got it', to help usher in that change on the heels of the brand's revival of its iconic tagline ‘Is it in you?’
Anuj Bhasin, chief brand officer at Gatorade, said, "Gatorade was born on the football field, and we're proud to continue fueling the next generation of trailblazers who are charting an exciting and inclusive future for the sport. We know that every athlete has it in them to achieve greatness, and as a leading sports brand we want to help inspire all athletes to believe that they have it."
It is expanding its elite roster with athletes who are shaping the future of the sport. This includes Baltimore Ravens quarterback Lamar Jackson, Minnesota Vikings wide receiver Justin Jefferson and Los Angeles Rams wide receiver Puka Nacua – the latest additions to the brand's notable roster of NFL athletes. The brand has also signed world champion flag football quarterback and Gatorade Women's Advisory Board member Diana Flores, the first flag football athlete to join the Gatorade family.
Earlier this year, Kristin Juszczyk took the internet by storm when her gameday designs caught the attention of sports fans everywhere. Now, Gatorade is teaming up with the fashion designer for a limited-edition Drop celebrating inclusivity in football.
The Drop merges Gatorade's iconic heritage of fueling athletes since 1965 and Kristin's signature patchwork style, with a nod to flag football in the design. It features two capsules with a few essentials for athletes to get in the game: the Gatorade x Kristin Juszczyk Bag Capsule, inclusive of a custom duffle bag, Gatorade sideline towel and Gx bottle and the Gatorade x Kristin Juszczyk Bottle Capsule, including a custom Gx towel and Gx bottle. The capsules will be available exclusively via Gatorade iD on Gatorade.com.
Juszczyk said, "Growing up, I always had a Gatorade in my hand, so to now be collaborating with the brand on a Gatorade iD Drop is incredible. This collection marries the worlds of fashion and sports – both of which are so meaningful to my own life, being a designer and a fan. I'm proud that this collaboration celebrates inclusivity in sport and hope it inspires even more people to get in the game."
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