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General Mills expands protein product lineup with launch of Cheerios Protein
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Tuesday, 17 December, 2024, 16 : 00 PM [IST]
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Minnesota, USA
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Iconic cereal brand Cheerios is expanding its portfolio of flavours to introduce a new protein cereal offering to its lineup — Cheerios Protein. With 8 grams of protein per serving, this new innovation is answering the call of consumers craving more options with protein.
As the number of consumers prioritising protein continues to rise, with 71% of consumers trying to eat more protein in their diets, General Mills has expanded its offerings to include a variety of products with protein to meet people where they are. The launch of Cheerios Protein follows this year’s additions of other products, including pantry staples featuring protein, like Wheaties Protein, Annie’s Super Mac and Yoplait Protein. This lineup reflects different ways to enjoy protein for anyone in the family, from taste to format to price point.
Emilie Knox, vice president and business unit director, General Mills, said, “As protein continues to be an important priority for people of all ages, we specifically created Cheerios Protein with families in mind. We wanted it to taste great and to preserve the iconic Cheerios shape, but with a good source of protein, all in a convenient cereal we know everyone at the breakfast table will love — turning all mornings into good mornings. Starting the day off with additional protein can help our consumers meet their nutritional needs — especially with a reliable and delicious option from a brand they already know and love. As protein continues to be an important priority for people of all ages, we specifically created Cheerios Protein with families in mind. We wanted it to taste great and to preserve the iconic Cheerios shape, but with a good source of protein, all in a convenient cereal we know everyone at the breakfast table will love — turning all mornings into good mornings.”
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