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General Mills unveils ready-to-cook 2 min Pillsbury Pancakes brand
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Friday, 17 September, 2021, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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General Mills India, a part of the US-based Fortune 500 Company, General Mills, Inc., has introduced its ready to cook (RTC), two minutes Pillsbury Pancakes portfolio. The launch of the brand in the country closely follows the company’s continued efforts to tap into the growing need for quick snacks among young moms for their children. The product come in two variants: Choco Chip and Funfetti. The two minutes snack variants are priced at Rs 99 for a 165 gram pack and Rs 250 for a 400 gram pack respectively.
The Choco Chip and Funfetti Pancakes aim to cater to the young moms. Young moms are often faced with difficult choices when it comes to finding the right and easy to make snacking options for their children. Currently, there is an unaddressed demand for quick yet delicious snacking options in India. With the launch the company looks to flip the way kids consume snacks and equip young moms with new snacking options.
Commenting on the launch, Anindya Kundu, executive director, General Mills India, said, “It is our constant endeavour to ‘Make Food the World Loves’. The launch of the Choco Chip and Funfetti Pancakes under the Pillsbury brand is a natural step in our efforts to continue to delight our consumers in India. We are sure that the new quick snack options will become kid’s favourite everyday snack, helping young moms find the right options for their children.”
The Choco Chip and Funfetti Pancakes are also available on Amazon, Big Basket, Milk Basket, Super Daily, Grofers and Flipkart.
The fast pace lives of young mothers, particularly in urban settings, have necessitated the need for convenient yet delicious snacking options. With this launch, the company would seek to address the gap.
“The rise in demand for RTC snack category will further help the Pillsbury brand create its own space in the market. With General Mills legacy and brand loyalty, we are certain that the Pillsbury brand will be able to command a sizable market share in this category, Kundu added.
The RTC segment in India is currently estimated at Rs 1,900 crore and has seen a nearly 61 per cent increase during the pandemic, according to a study by RedSeer Consulting.
The company’s portfolio of brands include Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more.
Headquartered in Minneapolis, Minnesota, USA, the company generated fiscal 2021 net sales of $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled $1.1 billion.
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