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Genius Gourmet introduces new high-protein, gluten-free protein puffs
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Monday, 01 December, 2025, 16 : 00 PM [IST]
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Idaho, USA
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Snack maker Genius Gourmet has unveiled a new addition to its lineup protein puffs, available in buffalo and cheddar Cheese flavours.Targeting health-conscious consumers, fitness enthusiasts, and on-the-go snackers, each serving of protein puffs delivers about 15 grams of protein while remaining gluten-free and GMO-free.
“We believe that healthy snacks should never force you to compromise on flavour or crunch,” says Josh Christensen, vice president of marketing at Genius Gourmet.
He added, “Our protein puffs hit the perfect intersection of taste and performance.”
With a light, crunchy texture and bold taste profile, protein puffs are designed to fit seamlessly into busy lifestyles whether it’s slipping into a gym bag, lunchbox or work desk drawer. Their launch comes just ahead of the brand’s six-year anniversary.
Currently, protein puffs are available through select retailers such as H-E-B stores and via e-commerce channels including GeniusGourmet.com and Amazon. The company has indicated plans for a broader rollout in 2026.
Genius Gourmet established in 2019 has steadily grown its “better-for-you” snack portfolio, offering a variety of protein bars, nut-rolls, and other high-protein treats. With this new launch, the company reinforces its commitment to bringing flavour-first, nutrition-driven snacks to the mainstream market.
As consumers increasingly look for functional snacks that support active lifestyles without compromising taste, protein puffs may well become the go-to crunchy protein snack for many.
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