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Ghodawat Consumer announces Raveena Tandon as brand ambassador for Star Brand
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Wednesday, 14 August, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Ghodawat Consumer, Rs 1,600 crore FMCG arm of the Sanjay Ghodawat Group, announced the association of actress Raveena Tandon as the brand ambassador for its Star Brand Refined Oil. This significant collaboration will cover all categories, including sunflower, soybean, cottonseed, and rice bran oils.
The brand has unveiled its refreshed logo and new packaging for Atta, Rice, Oil, and Salt products. The updated design features a dark leafy green colour, symbolising the care of Mother Earth, farmland, high yields, and agricultural vitality, and reflects the brand’s commitment to freshness, sustainability, and environmental responsibility. Strategically designed to influence the decision-making of every household, the brand has launched a smart marketing campaign titled, ‘Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath’. Tandon, whose appeal resonates with consumers across rural, urban, and semi-urban areas, is the ideal choice to endorse the product. This smart marketing campaign and its impactful tagline highlight the trust and commitment that the brand has built over the years, showcasing its refreshed identity and dedication to superior quality.
Tandon said, “As a brand ambassador, I believe in the brand’s commitment to providing premium quality products, and I’m happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family's cooking. I have always given priority to products I can trust, and that’s what Star Brand refined oil is all about.”
Salloni Ghodawat, director, Ghodawat Consumer Limited, said, “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers.”
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