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Ghumman elevated to global business head Loca Loka
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Thursday, 30 January, 2025, 08 : 00 AM [IST]
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Singapore
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Loca Loka, the India based alcobev company that is already whipping up a storm around the world has now reinforced its leadership team by adding Rajiv Ghumman to the global team.
A familiar name in the alcobev industry in India, Ghumman will now look at the global interests of the company launching the brand in different countries. He comes with over 20+ years of experience in developing global brands across India and South-East Asia and has worked with prestigious names including Bacardi, Jose Cuervo and United Distillers India Ltd., where he led the brand mandate for Black & White, Vat 69 and White Horse Whisky. As the global business head, Ghumman’s key responsibilities will now include marketing strategies, sales operations, and expansion initiatives across key markets. This strategic move underscores its commitment towards scaling its presence worldwide, including recent footholds in United States and Southeast Asia.
Ghumman said, “It is an honour to step into this global role at such a transformative time for Loca Loka and the tequila industry at large. Having witnessed firsthand the dynamic potential of the brand, I am excited at the prospect of driving this momentum globally. Our focus will remain on delivering exceptional quality, fostering brand loyalty, and introducing the authentic tequila experience to a wider audience. Tequila is not just a spirit; it's the essence of the agave, nurtured by the sun and soil of Mexico. Each sip tells the story of its provenance, where tradition and nature intertwine to create a liquid legacy. I am excited at the prospect of being a part of the team that shapes the global brand narrative. "
Harsha Vadlamudi, founder, Loca Loka, said, “Rajiv has consistently demonstrated unparalleled strategic insight and a deep understanding of our industry over the last 18 months. His leadership has been instrumental in our remarkable growth within global markets. As we venture into new territories across US, South East Asia, Dubai and London, I am confident that his vision will help us establish Loca Loka as a global force in the tequila category.”
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