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Givaudan Taste & Wellbeing opens its new SAMEA Innovation Hub in Dubai
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Monday, 18 November, 2024, 08 : 00 AM [IST]
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Dubai
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Givaudan, a global leader in taste and wellbeing, announced that it has expanded its global innovation ecosystem with the opening of its new Innovation Hub in Dubai to support the South Asia, Middle East and African (SAMEA), markets. Serving a region that is home to a quarter of the global population, it has invested CHF 4.8 million in the new Hub, which spans 42,000 square feet and incorporates fully equipped, state-of-the-art laboratories, a co-creation centre as well as a new Consumer and Sensory Insights (CSI), centre to accelerate innovation and prototyping.
The new Innovation Hub, the latest addition to its global innovation network, represents a strategic evolution for the SAMEA region. It integrates increased autonomy tailored to local operations while remaining an integral part of the global organisation. Its new labs and Consumer and Sensory Insights centre (CSI), meet global standards, accelerating the creation and delivery of new products. This results in the time it takes for customers to introduce new products to the market. Leveraging pioneering technologies like ATOM, which utilises AI for taste enhancement, and VAS for aroma development based on consumer input, it swiftly transforms consumer desires into tangible products.
This hub serves as a powerhouse for food and beverages creations, tailored for regional preferences with the latest tools and expertise. Additionally, it acts as the driving force behind its science and technology initiatives in the region, ensuring their products perfectly align with consumer and customer needs. The facility also features a state-of-the-art show kitchen and laboratories with capabilities in flavour creation and application, sensory evaluation, and food science.
Tansukh Jain, regional commercial head SAMEA Taste & Wellbeing, said, "Our new Hub in Dubai is a game-changer, allowing for unparalleled collaboration with our customers to co-create food experiences that not only match but elevate the unique tastes of regional consumers. The strategic location of United Arab Emirates, combined with its advanced digital infrastructure and wealth of talent, makes it the perfect springboard for this ambitious venture. Moreover, the ease of doing business here supports our mission to innovate and grow, solidifying our commitment to setting new benchmarks in the food industry."
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