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Godrej & Boyce rethinking home appliances as its Food & Microbiology Lab drives consumer-centric innovation
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Thursday, 20 March, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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The Appliances business of Godrej & Boyce, part of the Godrej Enterprises Group, has reinforced its commitment to consumer-driven innovation with the introduction of its Food and Microbiology Lab. This dedicated facility allows Godrej to scientifically study food behaviour, preservation techniques, and hygiene factors, ensuring that its appliances are designed to truly serve the needs of Indian consumers.
Equipped to assess a wide range of scientific parameters like pH levels, ripening stages, humidity control, and microbial activity to hedonic factors like taste, texture, and appearance, the lab plays a vital role in enhancing product capabilities.
Trusted by millions of Indians, Godrej is committed to insight-driven innovation. This facility stands as a testament to that legacy, seamlessly blending scientific research with real-world consumer needs to develop appliances that cater to modern lifestyles, evolving dietary habits, and health-conscious choices. Managed by a team of food scientist and microbiologist, and overseen by the Head of Innovation for the Appliances Business, the lab is dedicated to pioneering solutions that enhance everyday living.
The Food & Microbiology Lab supports categories like Refrigerators and Microwave Ovens with extension plans to support microbiology-based research across categories - from cooling led domains like Air-Conditioning and Refrigeration to Cleaning categories like Washing Machines.
Kamal Nandi, business head and executive vice president at Appliances Business, Godrej Enterprises Group, said, “Our new Food and Microbiology Lab is a testament to our consumer-centric approach, driving innovations that solve real problems, and unlock value for consumers. By prioritising tangible benefits like food preservation, indoor air quality, and more, we design appliances that thoughtfully make a difference in our consumers’ daily lives.”
Burzin Wadia, head of research & development at Appliances Business, Godrej Enterprises Group, said, "We launched our Food and Microbiology Lab to analyse how food, air, and fabric interact with our appliances. From monitoring food freshness parameters to air and cloth quality, this facility will allow us to engineer appliances that deliver tangible benefits to our consumers. Our focus remains on creating solutions that seamlessly integrate into our consumers lives."
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