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Goyal launches e-SaNTA to connect aqua farmers with exporters
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Thursday, 15 April, 2021, 08 : 00 AM [IST]
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Ranjana Sharma, Mumbai
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Commerce and Industry Minister Piyush Goyal on Tuesday launched an e-commerce platform for marine products named e-SaNTA, to connect aqua farmers and exporters of the country. The move was aimed at putting an end to middlemen and helping the aqua farmers get better remunerative prices.
On the occasion, Goyal said, "It will enable aqua farmers to get a better price and the exporters to directly purchase quality products from the farmers enhancing traceability, a key factor in international trade."
“This website will clearly empower our farmers with a new and digital solution, with an additional alternative way of selling their products. Now, our farmers can sell on a click of a button using this platform," he said.
Further, the minister suggested that the Marine Products Export Development Authority (MPEDA) should have a rating system for both buyers and sellers on the portal as the buyers can see the ratings and take decisions accordingly.
Currently, there are about 18,000 aqua farmers who are contributing to the country's marine exports.
Goyal said the use of modern tools and techniques can help in increasing shrimp production to 6-7 lakh tonne from the current volume of 40,000 tonne.
The platform provides services like easy registration, details of buyers and sellers as well as help expand the business and ensure better prices to farmers.
The platform will change the traditional way of carrying out business from word of mouth basis, he added and said that it will also raise the lives and income of farmers by reducing risks, awareness of products and markets, and shielding against wrong practices.
e-SaNTA (which means mandi or market) is a digital bridge to end the market divide and will act as an alternative marketing tool between farmers and buyers by eliminating middlemen.
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