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Goyal Salt appoints distributors in Western & Eastern market expansion
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Friday, 03 January, 2025, 15 : 00 PM [IST]
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Our Bureau, Bengaluru
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Goyal Salt Limited, leading FMCG player which specialises in salt has appointed distributors in Maharashtra, Gujarat, Assam and Orissa. Currently the company has a reach of 5000 retail outlets and is expecting to reach to every household in the country in the next five years. The company currently works with more than 60 distributors in Northern markets.
India is currently the 3rd largest salt producing country, a position that reflects its strong performance and growth potential. While, it has been focusing on increasing its production capacity, expanding its product portfolio and market presence.
The salt market in India is expected to grow at a CAGR of 4.8% during 2024-2029. Driven by the increasing urbanisation and changing consumer preferences, the premium salt segment is expected to show accelerated growth in the coming years.
Last month, the company invested Rs 80 crore to set up a large salt manufacturing plant in Gandhidham near salt capital of Kutch. The expansion is part of the company’s long-term strategy to enhance its operational capabilities and support its extensive customer base in India. With a capacity of 4,50,000 MT and spread over 12 acres of land, the Gandhidham plant is at trial run stage and expected to be operational by end of January 2025.
Pramesh Goyal, managing director, said, “The new facility in Gandhidham allows us to get closer to western and eastern markets in the country by reducing logistics cost and hastening the delivery of finished products to our customers. We would like to repeat similar success we had in Northern markets and both Western and Eastern markets and we are very confident that we will deliver good growth rates with the help of our distributors in this area. The establishment of Gandhidham facility is another notable step in our ongoing journey to make Goyal Salt a household name in India. As we look forward, our plans include expanding even beyond to South.”
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