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Gritzo launches campaign 'Nahi Chalega’
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Wednesday, 20 November, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Gritzo, a children’s brand of HealthKart and a first-of-its-kind brand in personalised nutrition drinks for children, has unveiled its latest digital campaign, ‘Nahi Chalega’, to challenge the status quo in kids’ health food drinks and promote its personalised SuperMilk product range.
The ad film aims to alter parents' perspectives on kids’ nutrition by highlighting its personalised approach offering specially formulated health drinks that cater to individual needs based on age, gender, and specific health goals.
In the ad, a light-hearted jingle sung by a mother showcases various humorous situations where items of clothing and accessories don’t interchangeably fit siblings — a clever analogy for its belief that ‘one-size-fits-all’ solutions don’t work for children’s unique nutritional needs. The campaign's message is clear: personalised nutrition is essential, and its SuperMilk, formulated for different age groups, genders and health goals, is the correct choice for all parents.
Sushant Kotian, AVP, brand head – Gritzo, said, "With the Indian HFD (health food drink) market estimated at Rs 12,000 crore, Gritzo is stepping forward as a challenger ready to disrupt conventional practices in kids' nutrition. We believe every child is unique, as are their nutritional requirements. The ‘Nahi Chalega’ campaign emphasizes the importance of breaking away from standardized nutrition for children's growth and highlights Gritzo's commitment to delivering a healthy drink that's just as unique as your child.”
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