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GRM Overseas announces Salman Khan as brand ambassador
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Saturday, 24 August, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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GRM Overseas, India's leading exporters of Basmati rice, and a leading player in the India's FMCG sector, has announced the signing of Bollywood superstar Salman Khan as its brand ambassador for basmati rice and wheat flour. Khan's popularity, among people across its target market geographies and demographics fit perfectly with 10X.
Khan is not just a beloved actor; he is a cultural icon with a massive fan base spanning across India and beyond. His unparalleled popularity, coupled with his relatable and down-to-earth persona, makes him an ideal ambassador for the company. His widespread appeal ensures that the company reaches every corner of the country. The company is set to leverage his iconic status to further strengthen its brand presence and connect with millions of consumers globally.
His association with the company underscores the its commitment to quality and excellence, making him the perfect face to represent their mission of delivering the finest products to households everywhere.
Atul Garg, managing director of GRM Overseas, said, "We are incredibly excited to have Salman Khan join the GRM family. We found Salman’s mass appeal and fanbase to be a perfect match for our 10X brand range of basmati rice and 10x Shakti range of wheat flour."
Khan said "I'm excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together."
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