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#GummyUpShapeUpDressUp campaign to introduce wellness gummy vitamins
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Monday, 23 November, 2020, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Power Gummies has launched its digital campaign #GummyUpShapeUpDressUp to introduce the launch of its unisex wellness gummy vitamins for individuals who aspire to lead a healthy and fit lifestyle.
With the use of social media influencers and Instagram’s newest video sharing feature ‘Reels’, the campaign encourages influencers to share their morning routine, but not to leave out taking their vitamins. The 45-second campaign jingle ties in with the brand’s mantra of how indulging in holistic wellness and daily nutrition should be a constant pursuit. Targeted at individuals of ages 18 to 50, who hate chewing on bitter, hard-to-swallow vitamin capsules, the brand aims at giving traditional vitamins a facelift and making health fun for all.
The downtime during the lockdown prompted individuals to turn short-form content for DIY hacks, motivational and fitness content and beauty and fashion inspiration and give it a fighting chance. With the Instagram algorithm pushing Reels in its explore section, it presented the perfect opportunity for brands to make waves and attain the desired visibility and reach a larger audience.
Research behind the product showed that in the weeks that followed the lockdown, people were stress-eating, therefore, the body was not receiving its daily intake of nutrition and there was a lack of exercise and activity because of being contained within the four walls of their homes. This gave rise to individuals feeling demotivated, lethargic and also meant that this had an adverse effect on their bodies, giving rise to weight gain and health issues which would go on to affect the body's immune system.
This was a key driving factor for the innovation behind the Weight Management Gummies from the brand, with no magical promises. The brand ensures that gummies coupled with regular exercise, a good diet, and a good amount of sleep, the gummies will help provide the necessary nutrition for the body to aid the slow metabolic rates of the body and in turn, show long-term results.
The primary product under the brand’s portfolio, has advanced to become a #1 Bestseller on Amazon.in, in the gummy vitamin category on the e-commerce platform, was the #3 Best-selling Product on Amazon Launchpad and is also a top selling product on leading beauty platform, Nykaa.in.
Divij Bajaj, Founder of Power Gummies, said, “Health should be the top priority of our life and our priority defines our products.”
Consciously formulated, these vitamins are vegan, sugar-free, gluten-free, gelatin-free, and crafted cruelty-free. Ideal for workaholics with fast-paced lifestyles, goal-oriented fitness enthusiasts, and even individuals who struggle with gut health, digestion issues, unhealthy lifestyles, and low metabolism rates, this product is able to combat the daily weight-related stressors from your life.
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