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Haldiram’s launches gifting range for memorable Diwali celebrations
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Friday, 14 October, 2022, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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With the festival of lights Diwali being around the corner, Haldiram’s is making the celebrations exceptionally flavourful in numerous ways with its new gifting range. As people strive to go above and beyond the digital Diwali messages and forwards, exchanging appetising gifts with their loved ones is what they are looking forward to this year.
Introducing collections such as Exotic Baskets, specially-curated Gift Hampers, Traditional and Premium Sweets and Nuts Platters, and interesting gift packs such as Chatpati Baatein, Kabhi Khatta Kabhi Meetha, and many more, Haldiram's is offering a plethora of delicious and glamorous gifting options during this festive time.
Kailash Agarwal, president - retail, Haldiram’s, said, “This year’s Diwali is a special Diwali for customers after two years of lacklustre festivities due to pandemic. We at Haldiram’s strive to keep the decades-old tenet of bonding over flavourful gifts intact, therefore launched a dedicated section as Gifting by Haldiram’s in our Haldiram stores. Which offers ranges of gift hampers and goodies with the diligence in quality and taste. Our endeavour is to focus on making the packaging relatable, attractive, and purposeful for all occasion and wider reach. These gifts and hampers are thoughtfully curated to cater to the new-age customers seeking a modern twist in their traditional sweets, snacks and nuts which consumers can check out in their nearest Haldiram stores or can order online though Zomato or Swiggy.”
Divya Batra, marketing head, Haldiram’s, said, “In Indian households, Haldiram's has been synonymous with Diwali for decades. When it comes to gifting for any occasion Haldiram’s is considered to be a legacy. Its legacy combined with its contemporary Diwali hampers is sure to appeal to modern customers who enjoy getting back to their roots and traditions during the holidays. Our efforts to incorporate contemporary flavours while preserving traditional ones have made us a gifting favourite among customers. We also unveiled our latest video campaign ‘Is Baar Diwali pe Diwali Manate hai' wherein we strive to reinstate the in-person traditional celebrations of the festival of lights with the exchange of sweets and memories both.”
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