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Haldiram’s launches teaser-led outdoor campaign
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Saturday, 27 June, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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An unusual visual has appeared across Lucknow and Gorakhpur with bright red billboards, minimal design. A bold message in striking white lettering, ‘Acche Din Aane Wale Hain.’
The outdoor activation by Haldiram’s as part of a two-city teaser campaign is intentionally keeping details under wraps. Eliminating any creative visuals and strong messaging and restricting to a powerful phrase and striking visual contrast of red and white, the brand is directing people to speculate before revealing the hidden message.
Rajiv Singh, head of growth and marketing, Haldiram's QSR chain, said, "Great campaigns are not always the answers, but sometimes strong questions which lead consumers to think. Coinciding with the national manifesto, this activation aims at encouraging people to engage with the strong message in their own way. We are delighted to see the conversations that have already sparked and look forward to sharing more in the coming times.”
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