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Haldiram’s rolls out special Holi hampers with ‘Holi Ke Rang, Gujiya Aur Thandai Ke Sang’ campaign
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Tuesday, 24 February, 2026, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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As the festival of colours approaches, Haldiram’s has unveiled its exclusive Holi hampers under the campaign theme, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The festive range blends tradition with indulgence, offering specially curated assortments designed to elevate celebrations with family, friends and corporate gifting.
Celebrating the spirit of togetherness, colours and culinary nostalgia, the brand’s Holi collection captures the essence of rangon ki dhoom dhaam and festive feasting. From vibrant house parties to intimate family gatherings, the hampers are positioned as a complete festive solution featuring classic sweets and savoury delights.
At the centre of the offering is Haldiram’s signature Gujiya range. The Kesar Gujiya stands out with its premium saffron infusion, giving it a rich aroma, natural golden hue and distinctive royal flavour. Encased in a crisp outer layer, the sweet is filled with traditional mawa (khoya), delivering an authentic melt-in-the-mouth experience synonymous with Holi celebrations.
Complementing the classic variant is the Coconut Dry Fruit Gujiya, generously packed with coconut shavings and premium dry fruits. The combination offers a balanced blend of crunch and sweetness, catering to evolving taste preferences while retaining festive authenticity. Together, the gujiya variants form the highlight of the Holi hamper lineup.
Adding to the festive pairing is chilled, flavourful thandai, widely regarded as the perfect accompaniment to Holi sweets. The campaign reinforces this timeless combination, positioning gujiya and thandai as the ultimate duo that enhances every colourful celebration.
Beyond sweets, the festive range also includes Haldiram’s popular chaat and snackable offerings, designed to bring a savoury twist to Holi gatherings. These products cater to consumers seeking a balanced festive spread featuring both sweet indulgences and tangy, crunchy bites.
The Holi collection is available across Haldiram’s stores, including outlets in North Delhi. Customers can also place orders through leading food delivery platforms such as Swiggy and Zomato, ensuring convenient doorstep access to festive treats.
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