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Haldiram’s unveils meaning of ‘Acche Din Aane Wale Hai!’ campaign
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Saturday, 04 July, 2026, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Haldiram’s has revealed that the message of ‘Acche Din Aane Wale Hai!’, was pointed towards their extensive expansion, with new outlets planned to open in Lucknow and Gorakhpur.
The teaser campaign notably intrigued spectators. With no explanation accompanying the billboards, residents of Lucknow and Gorakhpur were left wondering what the billboards meant. The reveal now connects that anticipation to a concrete development that consumers can experience firsthand.
Rajiv Singh, head of growth and marketing, Haldiram's QSR chain, said, "When we launched the 'Acche Din Aane Wale Hai!' campaign, we aimed at sparking conversations among the residents. With the announcement of the new outlets, we are building on our decades-long legacy, which has paved a concrete path for us to expand even more strongly in emerging markets beyond metro cities across the country. We are delighted to see Lucknow and Gorakhpur playing a crucial role in our efforts, from being the first cities to witness the campaign to now becoming key destinations in our expansion plans.”
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