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Happy Cultures debuts with clinically backed, gut-first wellness solutions
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Monday, 28 July, 2025, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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Happy Cultures, a gut-health focused wellness brand from Velbiom Probiotics, has officially launched with a clear goal to bring clinically-backed, probiotic-first health solutions tailored for the Indian consumer. Backed by an investment of over Rs 10 crore, the brand aims to address chronic health concerns from digestion, mood, skin, weight, to immunity and nutrition, all of which are linked to poor gut health.
All products are developed using locally sourced probiotic strains, designed specifically for the Indian gut microbiome and lifestyle. Each formulation is clinically validated, manufactured in GMP-certified facilities, and free from unnecessary additives. The range is vegan, cruelty-free, and built around solving everyday health concerns with science-backed, gut-first solutions.
Unlike generic supplements based on Western research, it formulates products specifically for the Indian gut, which is uniquely rich and diverse from the gut composition that we find worldwide. This ensures better compatibility, absorption, and real-world benefits for Indian consumers.
Amit Monteiro, CEO of Happy Cultures, said, “Our goal is to place the gut at the core of everyday health and wellness, with solutions that are truly designed for the Indian context. My time at Paper Boat shaped my understanding of what it takes to build meaningful Indian brands - rooted in authenticity and built with purpose. That thinking carries forward into everything we do at Happy Cultures. The Indian gut microbiome is fundamentally different from the West, and yet most wellness products in the market continue to rely on imported strains or generic formulations. We saw an opportunity to build something more relevant, more effective, and more honest.”
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