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Health & wellness industry set to witness transformative innovation with Auffüllen
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Saturday, 21 December, 2024, 08 : 00 AM [IST]
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Shardul Nautiyal, Mumbai
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 The health and wellness industry is set to witness a transformative innovation with the launch of Auffüllen, a comprehensive range of dietary supplements designed to support holistic well-being. With a name derived from the German word for “replenish,” Auffüllen aims to bridge nutritional gaps and empower individuals to lead healthier lives by providing targeted solutions for energy enhancement, immune support, stress relief and more. The launch event witnessed the presence of renowned health experts, including Dr Ilse Köhler-Rollefson, a leading voice in traditional health, sustainable wellness, and livestock sustainability leader, Dr. Bipin Chandra Bhamre, a cardiothoracic & vascular surgeon fellowship from USA & Germany; Dr. Pankaj Mittal, an orthopaedic surgeon fellowship in joint replacement, & arthroscopy Germany and Belgium; Dt. Shraddha Gadit, a distinguished dietitian and nutritionist, and Dr. Pramod Pasi, a respected Ayurvedic specialist.
Auffullen For Men, Women & Children are the three product lines catering to diverse health needs, offering supplements rich in essential vitamins, minerals, antioxidants, and herbal extracts. Auffu¨llen combines Ayurvedic, Unani and Herbal wisdom with modern nutraceutical science to offer a holistic approach to well-being. The range includes solutions for immunity enhancement, bone and joint health, mental clarity, energy support, and skin vitality.
Asif I Tak, managing director, Auffullen Healthcare Private Limited, said, “In today's fast-paced world, many people struggle with poor diets and lack essential nutrients. To address this issue, Auffüllen offers dietary supplements that are scientifically designed to meet the needs of busy individuals. These supplements focus on safety and effectiveness, helping to fill the nutritional gaps caused by hectic lifestyles and limited food variety. Auffüllen’s products target common deficiencies in vitamins, minerals, and other important nutrients. Each dietary supplement is thoroughly tested to ensure quality and effectiveness, making it easier for people to add necessary nutrients to their daily routines without harming their health. As convenience often takes precedence over nutrition, Auffüllen provides a practical solution for maintaining good health.”
Talking about the dietary supplement market in India, Tak added, “It is a rapidly growing industry, valued at approximately USD6 billion in 2024, driven by increasing health awareness and preventive healthcare trends. The future of the dietary supplement market in India is promising, with projections to grow at a CAGR of 8-10% by 2030, driven by rising health consciousness, innovation in nutraceuticals, and a shift towards preventive healthcare. This growth is fueled by rising health awareness, lifestyle shifts, and increasing accessibility to dietary supplements through both online and offline channels. Popular products include vitamins, minerals, herbal supplements, and protein powders, leading due to its fitness-focused culture.
“Dietary deficiencies can lead to various health problems, from fatigue to chronic diseases. By using the latest research in nutrition, Auffüllen aims to address these issues and educate people about proper supplementation. As more individuals recognize the importance of balanced nutrition, Auffüllen positions itself as a reliable partner in promoting healthier lives through easy access to nutrient-rich solutions.” adds Pinkesh Solanki, director at Auffullen Healthcare Private Limited.
Auffüllen’s product line adheres to the Recommended Dietary Allowance (RDA) standards and complies with Food Safety and Standards Authority of India (FSSAI) guidelines. Each product undergoes rigorous testing and quality assurance, meeting certifications such as Good Manufacturing Practices (GMP), ISO, HACCP, IAS, Halal, and Kosher. This meticulous approach ensures that consumers receive not just a dietary supplement but holistic solutions tailored to bridge nutrient gaps and elevate overall health in unprecedented ways.
Auffüllen delivers benefits of thousands of phytonutrients, phytochemicals, along with essential macronutrients and micronutrients to support overall wellness. Auffüllen is set to redefine the landscape of nutritional science, offering a revolutionary step forward in supporting holistic wellness for individuals across all age groups and cater it to people across the globe.
With Auffüllen products, the company aims to replenish the nutritional deficiencies in both the current and upcoming generations. Hence, their motto is “Replenishing Health for Generations."
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