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Healthy Master appoints Harshit Rana as brand ambassador, launches ‘Match Buddy’ campaign
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Tuesday, 17 February, 2026, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Healthy Master, one of India’s fast-growing nutritious snacking brands, has announced Indian fast bowler Harshit Rana as its new brand ambassador, reinforcing its focus on mindful snacking and healthier everyday choices.
The partnership coincides with the launch of the brand’s new digital campaign, ‘Match Buddy’, aimed at encouraging cricket fans to opt for healthier snack alternatives during match moments. With millions tuning in during the cricket season, the campaign highlights how fans often reach for processed snacks during boundaries and timeouts. Through the message #MakeASwitch, Healthy Master promotes a simple philosophy — “It is difficult to quit, but easier to switch” — urging consumers to replace unhealthy munching habits with clean-label, nutritious options.
Harshit Rana, known for his disciplined fitness regime and competitive spirit, aligns closely with the brand’s core values of resilience, consistency and balanced living. The campaign will feature short-format digital videos showcasing Harshit in relatable off-field moments, positioning Healthy Master as a dependable companion for match-day snacking without compromising on taste.
Tarun Agrawal, co-founder and CEO of Healthy Master, said the collaboration reflects the brand’s belief that long-term health is built through small, intentional daily decisions. He added that Harshit’s journey mirrors the discipline and commitment the brand stands for.
Commenting on the association, Harshit Rana noted that Healthy Master’s focus on clean ingredients and thoughtful nutrition resonates with the discipline required at a professional level. He expressed enthusiasm about promoting informed food choices among young audiences.
The partnership was facilitated by sports and entertainment management company LegaXy, which worked closely on shaping the campaign concept.
With this association, Healthy Master aims to further strengthen its mission of reshaping India’s snacking habits through better, mindful choices.
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