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Healthy Master expands quick-commerce presence, targets pan-India rollout
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Friday, 23 January, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Healthy Master, one of India’s fastest-growing nutritious snacking brands, has significantly expanded its footprint across leading quick-commerce platforms as part of its mission to make healthy snacking accessible within minutes. The brand is now live on Flipkart Minutes, Swiggy Instamart, Amazon Now, Blinkit, BigBasket, FirstClub and Zepto, strengthening its reach across metros and Tier-2 cities.
The rollout, which began in January 2025, aligns with Healthy Master’s philosophy of encouraging mindful snacking over mindless munching. With consumer buying behaviour shifting from bulk purchases to smaller, more frequent impulse-led orders, quick commerce has emerged as a strategic channel for the brand to influence everyday food choices and replace junk snacks with healthier alternatives.
Currently, Healthy Master offers a curated range of products across chips and tea-time snack categories on quick-commerce platforms. Popular products such as baked flax seed mathri and beetroot chips have witnessed strong early traction. The brand has also introduced a 30-gram small pouch in the chips category, positioned as an affordable, portion-controlled option designed to cater to impulse snacking habits without compromising on nutrition.
The expansion is already delivering tangible business results. Healthy Master is clocking close to 75,000 monthly orders on quick-commerce platforms and reporting around 20 per cent month-on-month growth. The company expects quick commerce to contribute nearly 60 per cent of overall sales in the next three months, with the share projected to rise to 75 per cent over the next year.
Commenting on the strategy, Tarun Agrawal, co-founder & CEO, Healthy Master, said quick commerce enables the brand to reach consumers at the moment spontaneous snacking decisions are made. He added that Healthy Master is targeting a Rs 500 crore e-commerce turnover over the next 3–5 years, while keeping nutritious food accessible and affordable.
Looking ahead, the brand plans to expand its portfolio with millet-based noodle pasta and cookies, explore offline healthy snack stations, and pursue international expansion, further reinforcing its positioning as a nutrition-first brand for modern Indian lifestyles.
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