|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Healthy Master launches new campaign with brand ambassador Soman
|
|
Saturday, 23 May, 2026, 13 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
Healthy Master, one of India’s leading clean snacking brands, has released its latest brand campaign featuring fitness icon and wellness advocate Milind Soman. Centred around the thought of mindful snacking and conscious food choices, the campaign marks a significant step in the brand’s ongoing efforts to strengthen its positioning in India’s growing healthy foods and clean-label snacking segment.
Built around a high-impact digital-first brand film alongside a series of short-format content pieces, the campaign focuses on modern consumer snacking behaviour, where individuals are increasingly seeking healthier alternatives without compromising on taste or convenience. Through a conversational and relatable narrative style, the campaign addresses the everyday conflict between cravings and conscious eating while reinforcing Healthy Master’s core philosophy of clean ingredients and transparency.
The main brand film featuring Milind Soman captures the internal dilemma consumers often face while snacking, ultimately shifting the conversation from avoiding snacks to choosing better snacks. The campaign further extends across multiple product-led films highlighting categories such as healthy chips, tea-time snacks, millet noodles, and protein-rich trail mixes.
Tarun Agarwal, CEO and co-founder, Healthy Master, said, “Consumers are far more aware about what goes into their food, but they also don’t want healthy eating to feel restrictive or complicated. With this campaign, we wanted to present healthy snacking in a way that feels relatable, enjoyable and honest. Milind Soman’s credibility and lifestyle philosophy aligned naturally with the values we stand for as a brand.”
Soman said, "I've always believed that fitness begins with everyday choices and consistency. One of those everyday choices is snacking. Healthy Master focuses on mindful nutrition without it feeling forced or unrealistic. The products are built around clean ingredients and practical healthy snacking, which made this collaboration authentic to me."
|
|
|
|
|
|
|
|
|
|