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Heinz launches dip for potato chips: Same unmistakable ketchup, new way to enjoy
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Thursday, 20 March, 2025, 13 : 00 PM [IST]
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Pittsburgh & Chicago, USA
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From fries to hashbrowns, Heinz ketchup and fried potatoes have always gone hand in hand. But for some reason, potato chips don’t always receive the same warm reaction. The brand is settling the matter with a new, limited-edition offering: Heinz Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips. The limited run will serve as a test and learn as the brand considers adding the jar offering to its permanent portfolio.
Keenan White, senior brand communications manager for Heinz, said, “Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked. It truly makes no sense…as fried potatoes of any kind, they’re both equally deserving of being dipped in Heinz Ketchup. Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”
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