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Hello Mallows debuts single-origin chocolate-coated, gelatine-free marshmallows in India
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Tuesday, 23 December, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Hello Mallows has entered India’s premium confectionery space with the launch of its single-origin chocolate-coated, gelatine-free marshmallows, offering a modern, inclusive twist to a timeless childhood favourite. Designed to appeal to today’s conscious and flavour-curious consumers, Hello Mallows brings together indulgence and thoughtful craftsmanship in a product range that is 100% vegetarian, gluten-free and made using premium ingredients.
Crafted to be light, airy and melt-in-the-mouth, Hello Mallows reimagines marshmallows as a gourmet experience suitable for everyone. Each piece is handcrafted to deliver comfort and nostalgia, elevated through unique flavour combinations and refined textures. Whether enjoyed as a personal treat, a dessert companion or a gifting option, the brand positions its marshmallows as indulgent yet accessible delights.
The brand debuts with two distinct categories. The Classic Mallows feature flavour pairings such as dark chocolate & flaked sea salt and dulce de leche & flaked sea salt. These soft marshmallows are generously coated in single-origin dark chocolate and finished with a delicate sprinkle of maldon sea salt, creating a balanced play of sweetness and savoury notes. The caramel-filled mallows, available in dark chocolate & salted caramel and dulce de leche and salted caramel, combine a pillowy marshmallow dome with a gooey caramel centre, enrobed in rich chocolate for a decadent, melt-in-the-mouth experience.
Sharing the brand’s vision, Sumeet Wadke, director, Bright Treats Pvt. Ltd., said, “The aim is to make indulgence more inclusive and imaginative, while positioning Hello Mallows as India’s leading gourmet marshmallow brand over the next three years. The company is actively experimenting with new fillings, textures and flavour profiles to redefine comfort confectionery for modern consumers.
Looking ahead, Hello Mallows plans to establish a strong omni-channel presence across modern trade, D2C platforms and B2B partnerships with cafés, gourmet stores and e-commerce players. With seasonal launches, innovative flavours and thoughtful gifting formats in the pipeline, the brand is also preparing for international exports and NRI gifting, taking its signature marshmallows beyond Indian borders.
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