|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Hershey India bolsters its chocolate portfolio with launch of Choco Delights
|
|
Thursday, 02 May, 2024, 08 : 00 AM [IST]
|
|
Our Bureau, Bengaluru
|
Hershey India a subsidiary of The Hershey Company, a leading global snacking and confectionery company and the largest producer of quality chocolates in North America, has launched Hershey’s Choco Delights – a melt-in-mouth milk chocolate bar with crunchies.
The company said that its Choco Delights launch strengthens its chocolate portfolio in India and marks the company’s foray into the Value Molded Chocolate Sub-Segment, one of the largest within the chocolates category in India.
The Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.
Luigi Mirri, general manager, Hershey India and APAC, said, "Heshey’s Choco Delights stands out distinctly with its combination of melt-in-mouth chocolates and crunchies that delivers Hershey’s classic ‘chocolatey’ experience at an accessible price point. It is a testament to our commitment to strengthen our chocolate portfolio in India and innovate in our pursuit of engaging a diverse consumer base. With this launch we aim to become a significant player in the prominent chocolate segment, catering to key consumption occasions for chocolate enthusiasts.”
|
|
|
|
|
|
|
|
|
|