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Hershey unifies sweets and salty units to drive "One Hershey" strategy
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Monday, 23 March, 2026, 08 : 00 AM [IST]
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Hershey, USA
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In a strategic move to streamline operations and capture a larger share of the snacking market, The Hershey Company has announced it is combining its sweets, salty, and protein businesses into a single integrated unit. The restructuring, dubbed "One Hershey," is designed to accelerate growth and simplify the company’s internal architecture.
Under the new model, Hershey aims to leverage the commercial scale of its dominant confections business—home to iconic brands like Reese’s and Hershey’s—with the agility of its rapidly expanding salty snacks portfolio. In recent years, the company has aggressively diversified through the acquisitions of SkinnyPop, Dot’s Homestyle Pretzels, and Pirate’s Booty.
"By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are," said CEO Kirk Tanner. Tanner, a former PepsiCo executive who took the helm in August, noted that the integration will allow the company to deliver "next-generation snacking" with greater speed and purpose.
The reorganisation brings significant leadership changes. Andrew Archambault, formerly the head of Hershey’s confections, has been promoted to oversee the entire U.S. portfolio. Additionally, the company created the role of Chief Brand Officer, tapped for Vero Villasenor, who previously led the salty snacks division. Stacy Taffet, the current Chief Growth Officer, will expand her remit to include marketing oversight.
The shift comes at a critical time for the food giant. Like many in the industry, Hershey is navigating volatile cocoa prices and a cooling consumer spending environment. By unifying category strategies and consumer insights, Hershey hopes to find new efficiencies and cross-promotional opportunities between its chocolate bars and savory snacks.
The consolidation marks the first time in the company’s history that its diverse brand power and marketing strategies will operate under a single, unified structure, signaling Hershey’s evolution from a traditional chocolatier into a comprehensive snacking powerhouse.
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