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Herza Schokolade goes in for colourful variety and culinary nostalgia at BIOFACH 2025
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Wednesday, 18 December, 2024, 08 : 00 AM [IST]
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Norderstedt, Germay
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Exciting new creations with a “wow” effect, or a return to traditional recipes? Consumers want both, as a study by Innova Market Insights shows – “Wildly inventive” and “Tradition reinvented” are two of the top trends for the coming year. Herza Schokolade addresses these trends with attractive chocolate pieces. At BIOFACH 2025, taking place from February 11 to 14, at Nuremberg Exhibition Centre, the company is presenting colourful Compound Pieces in organic quality, as well as small Organic Nougat Chocolate bits. Sister company SternLife is also addressing trendy indulgence with a new Organic Deluxe Protein Bar that meets the growing demand for high-end snacks with added health value.
Worldwide, around 43 percent of consumers are looking for unusual creations that offer ultimate flavour sensations, according to Innova trend research. With the colourful new Compound Pieces, baked goods and baking supply manufacturers can meet consumer wishes. The Compound Pieces, which are also offered in vegan, are based on cocoa butter. Their colourful variety is attained with natural food colours, and they give cakes and tortes – fresh or frozen – a special touch as garnish. Packaged as a mono-products on supermarket shelves, they also provide new inspiration for home bakers.
Bodil Reimers, product developer, Herza, said, “Brightly coloured organic deco products have thus far not really been present on the market. So, we’re very happy that we could add these cheerful new pieces to our production line. With these new Compound Pieces, we’re filling a gap and bringing in a fresh approach. The product range stands not only for innovative food production, but also for indulgence and joie de vivre that we would like to share with our customers.”
Crafted of the finest milk chocolate and high-quality hazelnut nougat, the Organic Nougat Chocolate pieces combine different textures and flavours. Worked into chips, chunks or other shapes, these gently melting pieces enhance ice cream, porridge, baked goods and muesli. The vegan versions use tiger nut flour instead of whole milk powder.
The company is filling a gap in the market, as neither organic nor vegan nougat chocolate was heretofore available. With these new small pieces, it is opening up new possibilities while at the same time supporting the trend to nostalgic indulgence. According to Innova’s trend survey, almost two-thirds of consumers would like to try new products with traditional flavours. Carsten Braumann, head of Business Unit Chocolate, said, “With the plant-based version we have reinterpreted the traditional nougat,” comments. “The classic version in organic is also a hit. Initial product presentations with key accounts were very positive.”
Trendy indulgence is also a focus of SternLife. With its new organic protein bars, the company is serving the growth market for these bars while also addressing the “Ingredients and Beyond” Innova Top Trend for 2025. This trend reflects a clear consumer desire for high-quality ingredients and health benefits. Protein products are reaching a new level, and the SternLife Organic Deluxe Protein Bar is a prime example of this.
Coated in crunchy dark chocolate, the bar features not just high protein and fibre content but also great taste, with its creamy filling in raspberry-vanilla or peanut, and its topping of crunchy crispies. Marc van Essen, director, Business Unit Chocolate, said, “With the new bar, conventional brands can now market to consumers who want organic. At the same time, organic brands can add high-end protein bars to their line, likewise marketing to new target groups.”
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