|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
HETC Foods launches “Navdhan” bringing science-backed sprouted millet nutrition to Indian kitchens
|
|
Thursday, 18 December, 2025, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
HETC Foods recently announced the launch of its new-age food brand “Navdhan” a range of scientifically processed sprouted millet powders, at a press briefing held at FTCCI – OBT Board Room, Red Hills, Hyderabad.
Navdhan aims to make millet consumption easy, scalable, and sustainable. Currently the products are available in Telangana and Andhra Pradesh, soon they will be made available across India.
They are also available online through e commerce portals, through the company website as well as retain network.
The real challenge is cooking difficulty & time it consumes. Traditional millet preparation often involves soaking, fermenting, grinding, or slow cooking. In today’s fast-paced lifestyles, this complexity discourages daily use compared to rice or wheat. The second major concern is digestibility concerns Improperly processed millets contain anti-nutrients (phytates, tannins) that can reduce mineral absorption and cause bloating or discomfort. Without awareness of sprouting or scientific processing, many consumers abandon millets after a poor experience. The Navdhan addresses these concerns.
The press conference was addressed by Sai Srinivas Vavilala and Srinivas Garimella, Co-Founders of HETC Foods Private Limited, serial entrepreneurs who outlined the vision behind Navdhan and the science-driven approach adopted to reintroduce millets in a more nutritious, digestible, and convenient form for modern Indian households.
Speaking at the briefing, Sai Srinivas Vavilala, CEO of HETC Foods, said that Navdhan represents the convergence of traditional food wisdom and modern engineering discipline. “Millets have always been part of India’s food heritage, but their full nutritional potential is often locked by anti-nutrients. At HETC Foods, we apply scientific rigor to sprouting, processing, and milling, ensuring better mineral absorption, improved digestibility, and consistent quality,” he said.
Under the Navdhan brand, HETC Foods has developed a controlled sprouting process that carefully regulates water quality, soaking duration, sprouting conditions, hygiene, temperature, and milling. This process significantly reduces anti-nutrients such as phytates and tannins, thereby unlocking essential minerals and enhancing bioavailability. Each batch is produced at HETC’s state-of-the-art facility in Hyderabad, reinforcing the brand’s commitment to food science and quality.
Srinivas Garimella, Chairman of Daifuku Intralogistics India Pvt. Ltd. and Co-Founder of HETC Foods, highlighted the larger purpose behind Navdhan. “This is not just a product launch; it is about building a movement that aligns with India’s push for millets under the Shree Anna initiative. Navdhan aims to make millet consumption easy, scalable, and sustainable at a national level,” he said.
The founders noted that while millets are widely recognised as superfoods, their adoption has remained limited due to challenges in preparation and availability at a household scale. Navdhan seeks to bridge this gap by producing sprouted millets at industrial scale while preserving their nutritional integrity.
The choice of Hyderabad as the launch city was described as both strategic and symbolic, given its prominence as a hub for food science, nutrition research, and innovation.
With the launch of Navdhan, HETC Foods aims to inspire families to adopt healthier, sustainable food choices, demonstrate how scientific processing can transform traditional grains, and position Navdhan as a proudly Indian food innovation that honours tradition while nourishing modern lives.
|
|
|
|
|
|
|
|
|
|