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Hi-Chew & FiiZ team up to launch two dessert-inspired sodas
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Thursday, 02 July, 2026, 12 : 00 PM [IST]
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California, USA
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Hi-Chew has teamed up with FiiZ to launch two limited-edition dirty sodas—Orange Creamsicle Drink and Frozen Key Lime Pie Drink—inspired by its Dessert Mix. The collaboration marks its exciting debut in the beverage space, transforming two refreshing summer flavours into unique, sippable treats.
Inspired by the vibrant tastes of Key Lime Pie and the new Orange Creamsicle, the collaboration reimagines these flavour profiles in an innovative new beverage experience. The launch follows the recent expansion of its Dessert Mix lineup, which welcomed Orange Creamsicle alongside returning favourites Key Lime Pie, Strawberry Ice Cream and Candy Apple.
"At Hi-Chew, we are continually exploring new ways to extend our brand beyond traditional confectionery and create meaningful connections with consumers through unexpected experiences. Our collaboration with FiiZ represents an exciting milestone as we enter the beverage category, leveraging the growing popularity of dirty sodas to bring our iconic flavours to life in a new format. By meeting consumers where culture and flavour intersect, we are creating additional opportunities for fans to engage with the Hi-Chew brand," said Teruhiro Kawabe, chief representative for USA and president & CEO of Morinaga America Inc.
Scott Ball, president of FiiZ Drinks, said, "At FiiZ, we're always looking for new ways to surprise and delight our customers with creative flavour combinations and memorable drink experiences. Hi-Chew is a beloved brand known for its bold, fruit-forward flavours, making them a natural partner for us. Together, we've transformed two fan-favourite dessert flavours into indulgent dirty sodas that capture the fun, nostalgia and excitement of summer in every sip."
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