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Hilton unveils bold new chapter with Padukone
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Thursday, 09 July, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Hilton unveiled a bold new chapter with Deepika Padukone, launching internationally across social, digital, and outdoor platforms as part of a broader creative programme that will continue to roll out throughout the year. The campaign follows last year’s record-breaking debut – which commanded over 11 billion views across all social and digital platforms. It gives viewers a glimpse into a side of Padukone as she travels, underpinned by Hilton’s hospitality, while bringing fresh cultural energy to the ‘It Matters Where You Stay’ campaign.
Shot at Conrad Bengaluru, the campaign is inspired by a simple truth about modern travel. When people leave home, they often leave behind the routines and support systems that help them navigate everyday life. This reinforces the importance of the stay as the ecosystem guests rely on when they travel.
Mark Weinstein, chief marketing officer and head of Luxury Brands, Hilton, said, “People often think about travel in terms of destinations, but for us, it’s about hospitality – the Stay – that makes the trip possible. A Hilton Stay helps our guests make the most of why they came. Travel is exciting, but it can also be demanding. When travel takes people from their routines, the Stay becomes even more important. Our Team Members ensure everything is taken care of, giving guests the comfort and confidence to focus on what truly matters, turning everyday moments into expressions of confidence and playfulness. Deepika brings that feeling to life beautifully in this campaign and captures the ease that comes when everything around you simply works.”
Padukone said, “What I connected with most about this campaign is how true it felt to the experience of staying with Hilton. When you feel genuinely comfortable and looked after, you stop overthinking and can simply be yourself. That sense of ease gave us the freedom to have fun with the creative.”
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