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Hocco unveils Leemo & Bun Maska
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Thursday, 07 May, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Hocco Ice Cream is strengthening its position as an innovation-first brand with the launch of its expansive summer portfolio. Known for category-shaping favourites like Aamchi, Oh Cone and BIX, the brand returns this season with a line-up that pushes the boundaries of flavour, format and cultural relevance.
Headlining the summer portfolio are two standout innovations designed to capture both imagination and nostalgia. Leemo, with the playful thought ‘When Life Gives You Lemons, Leemo It’. Shaped like a real lemon and packed with a bright, cooling flavour, it surprises at first sight and delights at first bite.
Another key launch, Bun Maska BIX, draws from one of India’s most nostalgic snack rituals. Inspired by the familiar joy of bun maska and jam, it combines soft cake sponge, creamy butter ice cream and a jam-filled centre in a chilled format. The product reimagines a beloved comfort food into an indulgent dessert that blends culture with creativity. Both Leemo and Bun Maska BIX are rooted in deep cultural insights, transforming familiar Indian tastes and emotional food memories into formats that feel fresh, relevant and exciting.
In addition to its hero launches, it is introducing a diverse range of new products across formats. These include Jamun Boss Bar Candy, a bold desi fruit-inspired candy with a punchy flavour profile; American Nuts Chillo, a classic favourite now available in a cone format for the first time; Mocha Brownie Fudge, a rich café-style indulgence for chocolate and coffee lovers; Roasted Badaam Anjeer, a premium offering inspired by traditional Indian richness; and Ratnagiri Hafus, crafted using the iconic Alphonso mango for an authentic seasonal experience.
Ankit Chona, MD and founder, Hocco Ice Cream, said, “At Hocco, we’ve always believed that innovation should go beyond just introducing new flavours—it should create formats and experiences that people genuinely connect with. With this summer portfolio, we’ve drawn from everyday Indian moments and reimagined them into products that feel both nostalgic and new. As we continue to expand our presence across markets, our focus remains on building a brand that leads with creativity, quality and a deep understanding of evolving consumer preferences.”
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